Major Keren Hajioff is the Head of Social Media in the IDF
Spokesperson Unit’s International Branch. She commands the
IDF’s English, French, and Spanish social media pages on
Facebook, Twitter, Instagram and YouTube with a combined
following of over 5 million.
Originally from London, England, Major Keren Hajioff drafted into
the IDF in 2009, initially serving as an instructor in the Artillery
Corps. After graduating from officer’s training school as the
“Exemplary Cadet” of her company, Keren became an instructing
officer in the officers’ training school, where she trained incoming
Keren then went on to serve in the IDF Foreign Relations Unit,
working with foreign militaries. During the 2014 Gaza conflict,
Keren moved to the IDF Spokesperson’s Unit and was a commander
in the IDF Spokesperson’s Visual Center, where she was responsible for sharing real-time footage from the field to the international audience.
After two years serving as the Deputy Head of Public Diplomacy in the IDF Spokesperson's Unit, Keren was appointed to be the Head of Public Diplomacy, as well as being promoted to the rank of Major. Keren has been the Head of Social Media since August 2018.
Keren holds a bachelor’s degree in Political Science from Bar Ilan University and is currently pursuing her Masters in Political Communication.
Major Keren Hajioff
Head of Social Media, Israel Defense Forces (IDF), Israel
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